Google to give publishers an avenue to monetize their content.

1 year ago 593

Today, June 25 2020, the management of Google in an announcement said that they have decided that they will pay partnered media publishers in three countries and offer some users free access to paywalled news sites. 

This decision is suspected to have been as a result of legal battles in France and Australia, over Google’s refusal to pay news organizations for content. 

Google is said to be set to launch “a licensing program to pay publishers for high-quality content for a new news experience” later this year, according to a blog post by the firm.

The management of the firm is said to have been in discussions with partnered publishers – which includes the Spiegel Group in Germany, Schwartz media in Australia and Brazil’s Diarios Associados – for several months, according to Brad Bender, Google’s vice president of product management who also noted that more media publishers will be added along the line.

The vice president’s statement read:

“Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site”. He said that the program will enable publishers “monetize their content through an enhanced storytelling experience.”

The program is to base on the 2018 Google News Initiative, a $300 million project that aimed to tackle disinformation online and help news sites grow financially, which was inspired by numerous global publications calling on the European Union to adopt laws requiring internet companies to pay for the material they produce.

There have been various petitions to Google regarding the value of publisher’s content,

In April, France’s competition regulator said the firm must start paying media groups for displaying their content, ordering the firm to begin negotiations after they refused to comply with Europe’s new digital copyright law. Also earlier this month, Google rejected an Australian ruling that it pay hundreds of millions of dollars per year in compensation to local news media under a government-imposed revenue –sharing deal.