GAP, the largest clothing retailer adopts NFT

Gap, the world’s largest clothing retailer, has entered the Non-Fungible Token league by creating a gamified NFT collection on Tezos. The firm said on Wednesday that it will launch a gamified digital experience that will allow consumers to purchase a limited-edition Gap hoodie.


Gap’s NFT collection, according to the official announcement, will be constructed on the Tezos Blockchain and designed by Brandon Sines, the artist behind the popular Frank Ape character.


Gap, a clothing company, is branching out into non-traditional retail.

The American clothing company revealed on Wednesday that the first batch of NFTs, which will be available for $9, will be unveiled on Thursday.


Gap has teamed up with Tezos, an open-source blockchain that “utilizes a more energy-efficient way to protect the network, allowing it to function with little energy consumption and low carbon footprint” for this aim.



Gap will release digital collectibles in four stages: common, rare, epic, and one-of-a-kind. The common NFTs will be the first to go on sale, with the rest of the categories following suit over the next two weeks.


“With this collaboration with Gap, the creative cycle has gone full circle because it allows me to share Frank Ape’s wonderful words while working with one of history’s most legendary brands… I can’t wait to show Gap and Frank fans throughout the world the tangible and digital things we’ve been working on.” Brandon Sines, the artist behind Gap’s inaugural NFT collection, said as much.


Gap’s digital NFT collection contains a specific “gamified” element that allows users to unlock the chance to get the “epic NFT,” which includes a limited edition art made by Brandon Sines as well as a real sweatshirt.


“Gap has always been at the nexus of music, art, and culture,” Chris Goble, Chief Product Officer and General Manager of Gap North America, said of the relationship, “therefore we are enthusiastic about this growing opportunity in the digital arena with artists like Brandon Sines.”


Gap will join other well-known apparel labels, such as Burberry and Louis Vuitton, in launching their own NFTs last year and gaining widespread acclaim for their efforts to embrace the burgeoning crypto sector.



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